increasing revenue

Best and Worst Selling Pet Care Products during Covid

branding, increasing revenue, marketing, pet business management, pet business operations by REV Team

Keep your pet business afloat by offering the right products and services during the Covid crisis The pet care industry had been aggressively growing for years. The restrictions and general consumer unease of the first few months of the Covid crisis hit a lot of small businesses hard, but it’s not the end for pet [...]

5 Things Successful Businesses Have in Common

corporate values, customer service, increasing revenue, leadership, pet business management, pet business operations by REV Team

The stats may shift a bit throughout the years, but the hard fact of being an entrepreneur is that most businesses fail. Of course, plenty of businesses still succeed long-term and those who do find real, long-term success all have a few things in common. From good hiring practices to excellent customer service, and more, [...]

How to Capture the Millennial Market for your Pet Business

customer service, increasing revenue, marketing, pet business management, pet business operations by REV Team

3 Changes You Should Make Today You’ve undoubtedly heard plenty about millennials over the years—I’ve even written about the best ways to manage this generation. But what you might not know is that millennials are the biggest pet owning cohort in the country and are readily spending on their pets more than any previous generation. [...]

What Kind of Discount is Best for Your Pet Business?

increasing revenue, marketing, pet business management, pet business operations by REV Team

Plus, the Pros and Cons of Promotions Last year, I warned against cheapening your brand and business reputation in an effort to offer the best “deal." But more sporadic promotions, especially if well-calculated, can feel special and enticing to customers. Some businesses do a fantastic job with promotions and strategically use them to grow their [...]

Find the Right Target Market for Your Pet Business

increasing revenue, marketing, pet business management, pet business operations by REV Team

How to Market to the Right Pet Owners I recently touched on the importance of finding and narrowing your marketing efforts to reach your ideal target market. This is a fantastic way to gain an advantage no matter what industry you’re working in, but what about the pet business specifically? In 2019, Americans are estimated [...]

How to understand and find your target market

branding, communication, increasing revenue, marketing, pet business management, pet business operations by REV Team

It’s amazing how targeted your marketing can be today. If you find your target market, you can focus messaging for specific demographics so you don’t waste time or money reaching out to people who aren't interested in your product. But despite these advances, businesses often don't know their target market, and when asked who it [...]

It’s Time to Change How you think about Failure

communication, corporate values, efficiency, employee morale, increasing revenue, leadership, pet business management, pet business operations by REV Team

Why failing in business is crucial to succeeding in business No one likes to fail. It’s embarrassing, it makes you deeply vulnerable, and in the case of running a business, it often involves the incredibly personal connections of your life’s passions and your life’s savings. But if you spend every day terrified of failing, you’ll [...]

The Generation Gap – Part 2

communication, communication styles, corporate values, employee management, employee morale, increasing revenue, leadership, pet business management, pet business operations by REV Team

Millennials and Gen Z We recently started talking about the unusual situation that many businesses find themselves in as they juggle workers of four different generations (and their corresponding culture and motivations). What tends to work for employees in one generation might have the opposite effect with another, so many of the old school rules [...]

The Biggest Customer Service Mistakes

communication, customer service, employee management, increasing revenue, leadership, pet business management, pet business operations by REV Team

5 missteps that actively hurt your business No matter how amazing your product or service is, consistently poor customer service will always chip away at your profits. In general, customer service can be more effective than it used to be, with even more ways to reach out and have positive and effective interactions with clientele [...]

Beware of Burnout