marketing
Best and Worst Selling Pet Care Products during Covid
Keep your pet business afloat by offering the right products and services during the Covid crisis The pet care industry had been aggressively growing for years. The restrictions and general consumer unease of the first few months of the Covid crisis hit a lot of small businesses hard, but it’s not the end for pet [...]
How to Capture the Millennial Market for your Pet Business
3 Changes You Should Make Today You’ve undoubtedly heard plenty about millennials over the years—I’ve even written about the best ways to manage this generation. But what you might not know is that millennials are the biggest pet owning cohort in the country and are readily spending on their pets more than any previous generation. [...]
What Kind of Discount is Best for Your Pet Business?
Plus, the Pros and Cons of Promotions Last year, I warned against cheapening your brand and business reputation in an effort to offer the best “deal." But more sporadic promotions, especially if well-calculated, can feel special and enticing to customers. Some businesses do a fantastic job with promotions and strategically use them to grow their [...]
Find the Right Target Market for Your Pet Business
How to Market to the Right Pet Owners I recently touched on the importance of finding and narrowing your marketing efforts to reach your ideal target market. This is a fantastic way to gain an advantage no matter what industry you’re working in, but what about the pet business specifically? In 2019, Americans are estimated [...]
How to understand and find your target market
It’s amazing how targeted your marketing can be today. If you find your target market, you can focus messaging for specific demographics so you don’t waste time or money reaching out to people who aren't interested in your product. But despite these advances, businesses often don't know their target market, and when asked who it [...]
The Minneapolis Experience
Inspiration for Change in Minneapolis Our Minneapolis attendees were energized, inspired to make plans, and motivated to change their business for the better. Here's what they had to say: “Very Good, THANK YOU!” "Great, relevant information. I feel inspired to make a plan and I know exactly what steps to take to make some changes. [...]
The Orlando Experience
An "Eye-Opening" Event in Orlando Our Orlando attendees headed back to work with more knowledge, renewed energy, and the confidence to manage their people, increase revenue, and stand out from the crowd. Here's what they had to say: “Overall, this was EXCELLENT and sooooo helpful.” "My manager is in full force with ideas and drive [...]
The Power of Empowerment
The Benefits of Delegation in Business As business owners we often think if something needs to be done right, it needs to be done by us. But there comes a time when your self-imposed workload becomes so overwhelming that you need to decide: ”Am I going to do a few, but more important, things really [...]
Building Your Brand: Part 2 – Communicating Your Identity
Last time, we began talking about how to break down and build your brand (part 1 here) by focusing on defining your brand’s identity through target customers, pricing, and values. Now, we’ll look into how you convey who you are as a company to the world. How are you communicating? Your voice and tone is [...]
Building Your Brand: Part 1 – Defining Your Identity
A brand is so much more than just your company. It is the collection of all of the choices that go into defining what you do and how you want the world to see you. It includes things as big as your mission statement and as small as your font choices. Your brand is the [...]Recent Posts
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