pet business operations
Stop Being a Pushover
How even less assertive business owners can avoid being taken advantage of Being a nice boss is an amazing asset. Genuine kindness and positivity improves morale, employee trust and engagement, and your overall company culture. Meanwhile, harsh, angry, or bullying managers cause employees to leave in droves. But too often, managers and business owners think [...]
How to understand and find your target market
It’s amazing how targeted your marketing can be today. If you find your target market, you can focus messaging for specific demographics so you don’t waste time or money reaching out to people who aren't interested in your product. But despite these advances, businesses often don't know their target market, and when asked who it [...]
It’s Time to Change How you think about Failure
Why failing in business is crucial to succeeding in business No one likes to fail. It’s embarrassing, it makes you deeply vulnerable, and in the case of running a business, it often involves the incredibly personal connections of your life’s passions and your life’s savings. But if you spend every day terrified of failing, you’ll [...]
Looking Forward: Vision Statements
Cement your company’s direction with an effective vision statement You’ve all heard of vision statements, and you may have even thrown one together for your business already because you’re “supposed to" — but is it useful? While a mission statement breaks down your immediate goals and plans, and your strategy elaborates on how you want [...]
The Generation Gap – Part 2
Millennials and Gen Z We recently started talking about the unusual situation that many businesses find themselves in as they juggle workers of four different generations (and their corresponding culture and motivations). What tends to work for employees in one generation might have the opposite effect with another, so many of the old school rules [...]
The Biggest Customer Service Mistakes
5 missteps that actively hurt your business No matter how amazing your product or service is, consistently poor customer service will always chip away at your profits. In general, customer service can be more effective than it used to be, with even more ways to reach out and have positive and effective interactions with clientele [...]
Beware of Burnout
You might be seeing the term “burnout” a lot more these days, and for good reason, worker burnout has been increasing steadily and it can cause some real problems in the workplace. Burnout, simply put, is the emotional, mental, or physical exhaustion currently affecting nearly a quarter of the American workforce on a daily basis. [...]
The Generation Gap – Part 1
Using generational differences to manage smarter Since people are staying healthier and living longer, retirements are getting pushed back—this makes for a pivotal change in the workplace wherein many businesses now have four quite distinct generations in their workforce (some even have five if you have a holdover or two from the Silent Generation in [...]
It’s Not You, It’s Me
What to do when you’re the problem in your business It happens a lot. Someone is an expert in their field, their customers love them, and they think, “I’m so good at this, I should start my own business!” It’s a great notion, again, it happens a lot, but even though passion and expertise may [...]Recent Posts
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