Keep your pet business afloat by offering the right products and services during the Covid crisis The pet care industry had been aggressively growing for years. The restrictions and general consumer unease of the first few months of the Covid crisis hit a lot of small businesses hard, but it’s not the end for pet [...]
Listen to Become a Better Leader Did you know that one of the best ways to boost employee morale and become a better leader is not only free, but takes just a couple of simple steps? That's right: shut mouth, open ears, repeat. Listen. We always forget to listen. Business owners are often extroverted and [...]
Shake up your workplace with these ideas for employee rewards Things are a little tense right now, so what better time to put some fun into the workplace. Between the novel Coronavirus, the election, and the turbulent stock market, chances are, your employees are all more on edge than normal, and you could use some [...]
The stats may shift a bit throughout the years, but the hard fact of being an entrepreneur is that most businesses fail. Of course, plenty of businesses still succeed long-term and those who do find real, long-term success all have a few things in common. From good hiring practices to excellent customer service, and more, [...]
3 Changes You Should Make Today You’ve undoubtedly heard plenty about millennials over the years—I’ve even written about the best ways to manage this generation. But what you might not know is that millennials are the biggest pet owning cohort in the country and are readily spending on their pets more than any previous generation. [...]
The Right Way to Terminate Someone Legally and Ethically Most small business owners struggle with at least one aspect of the job, like understanding their financials, providing excellent customer service, or effectively managing employees, but how to fire an employee may be the most sensitive issue. Terminating an employee can be incredibly stressful and guilt-inducing, [...]
Plus, the Pros and Cons of Promotions Last year, I warned against cheapening your brand and business reputation in an effort to offer the best “deal." But more sporadic promotions, especially if well-calculated, can feel special and enticing to customers. Some businesses do a fantastic job with promotions and strategically use them to grow their [...]
Best Practices for People Management in 2020 We recently talked about some of the biggest trends that will affect small- to mid-size businesses in 2020, particularly the technological changes that you should use to your advantage to stay relevant. But even with advancements, best practices for people management in your business are still a critical [...]
Align Your Goals with Upcoming Business Changes With the New Year on the horizon, you might give yourself the resolution to be a better leader, increase sales, or make your business a more appealing place to work. Whatever your goals are, it’s important to be aware of trends for small- to mid-size businesses are expected [...]
How to Market to the Right Pet Owners I recently touched on the importance of finding and narrowing your marketing efforts to reach your ideal target market. This is a fantastic way to gain an advantage no matter what industry you’re working in, but what about the pet business specifically? In 2019, Americans are estimated [...]